Privacy Policy
How we use your information
Print Swap uses personal data to operate the platform, administer swaps, collect payments, coordinate fulfilment, support users, and keep the service safe.
This page explains what we collect, why we collect it, who we share it with, and what rights you have.
Effective date: review this page periodically; we may update it and will adjust the date below when we do.
Who we are
Print Swap Ltd is the operator of the Print Swap platform.
If you have questions about this Privacy Policy or how we use your data, contact us at hello@print-swap.com. You can also use the in-app support function.
What information we collect
We may collect and process the following categories of information:
Account information
- name
- email address
- login credentials or authentication data (including via your sign-in provider)
Profile information
- profile photo
- bio
- city and country (if you provide them)
- artist details you choose to provide
Artwork and platform content
- uploaded files
- artwork titles
- artwork specifications
- metadata associated with uploaded content
Swap and transaction information
- swap requests
- swap history
- payment status
- fulfilment status
- dispute records
Shipping and contact information
- delivery name
- postal address
- contact information needed for fulfilment
Technical and usage data
- device information
- IP address
- crash logs and diagnostics
- interaction and usage data
Support, contact, and moderation data
- information you submit through in-app contact, support, or report flows (including swap-related messages sent via those channels)
- content reports
- fraud and risk signals
- moderation outcomes
Why we use your information
We use personal data to:
- create and manage your account
- operate the platform
- enable and administer swaps
- collect and process payments
- coordinate production and delivery of prints
- provide customer support
- investigate disputes, abuse, fraud, and technical issues
- moderate prohibited content
- improve the platform and understand how it is used
- comply with legal and regulatory obligations
Who we share your information with
We share data only where reasonably necessary to run the platform and provide our services.
This may include:
- Payment processors — to process payments and fraud checks
- Print fulfilment providers — to produce and deliver prints
- Hosting and infrastructure providers — to run the app and website
- Analytics and diagnostics providers — to understand performance and improve the platform
- Advertising measurement providers — to measure the performance of app-install advertising campaigns (see "Advertising measurement" below for what is and is not shared)
- Search providers (for example Algolia) — where search features are enabled, to help users find artwork and other users
- Moderation or AI service providers — where used for content review, metadata generation, or abuse detection; automated tools may assist with screening and triage, with human oversight where decisions materially affect accounts or content visibility
- Professional advisers or authorities — where required by law or reasonably necessary to protect rights, safety, or the platform
We do not sell your personal data.
Artwork processing and automated tools
When you upload artwork, we may process it using automated systems and service providers for purposes such as:
- technical preparation
- moderation
- metadata generation
- fulfilment coordination
These systems may assist with initial screening, triage, and obvious cases; human oversight applies where decisions materially affect accounts or content visibility.
How long we keep your information
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including:
- operating your account
- maintaining transaction records
- resolving disputes
- preventing fraud and abuse
- complying with legal, tax, and accounting requirements
Even after account closure, we may retain limited information where legally required or reasonably necessary for these purposes.
Your rights
Depending on your location and applicable law, you may have rights to:
- access your data
- correct inaccurate data
- request deletion
- object to certain processing
- restrict certain processing
- request portability of certain data
- complain to the relevant supervisory authority
To exercise any of these rights, contact us at hello@print-swap.com.
If you are in the UK, you may also complain to the Information Commissioner’s Office (ICO): ico.org.uk.
International transfers
Some of our service providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place.
Cookies, analytics, and similar technologies
Our website and services may use cookies, analytics tools, and similar technologies to understand usage, improve performance, and support security and diagnostics.
Where the law requires a cookie banner or specific controls on the website, we will provide them. The app may use similar technologies as described above.
Advertising measurement
We use Meta technologies to help measure the performance of app-install advertising campaigns on services such as Instagram. This helps us understand whether an advert led to an app install or app launch.
We do not use Meta technologies to send payment details, artwork files, swap details, private messages, email addresses or phone numbers to Meta. We do not use Meta advanced matching, and we do not send custom Print Swap events such as account creation, artwork upload, swap request or payment activity to Meta.
Age and eligibility
Print Swap is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18.
If you believe someone under 18 has provided personal data to us, please contact us at hello@print-swap.com and we will take appropriate steps to delete it.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the date on this page and take additional steps where reasonably appropriate.